Optimize and Attract
Understand your target audience and provide what they seek
Search Engine Optimization, Strategy, and Execution
The goal of SEO isn’t to increase traffic. The goal is to attract the right traffic to your website while providing the best user experience.
It begins with understanding what your market wants. With that critical information we build a strategy to drive a targeted audience to specific pages within your site. The goal is to increase conversions and build business.
Technical SEO
It begins with a strong foundation. A complicated site structure can increase crawl time and exhausting crawl budget in some instances. Search engines have a better chance of understanding a technically optimized site, increasing the site’s chances for ranking. A thorough technical audit is the key to building a strong foundation and an optimized crawl.
Keyword & Content Research
Understanding your audience is key. By conducting thorough keyword research we build a database that tells you the estimated total search volume for your products or services, the questions your audience wants answered, the keywords you need to strategically place on your site to help your audience find you and the potential value of the traffic earned from you SEO efforts.
Digital & SEO Strategy
While a keyword database is a great foundation for optimizing your site, the strategy is the structure the sight is built upon. By carefully analyzing the keyword database we build a URL structure with the pages necessary to catch the largest portion of your target audience.
On-page SEO
On page optimization encompasses audits of key SEO components and then properly implementing the keyword strategy and building the correct pages containing unique, worthy content.
Off-page SEO
Off page optimization, or link building, is critical to improving page authority and helping bots understand the context of your site. It also involves disavowing harmful or toxic links. Link building must be done correctly to avoid search engine penalties.